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Media metrics :an introduction to quantitative research in mass communication

The book is a comprehensive introduction to the application of statistical tools and techniques in media research. “Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	Manoj Dayal
Format:	Printed Book
Udgivet:	London Sage 2017
Fag:	Mass media > Mass media--Statistical methods

Lignende værker

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af: Shymali Bhattacharjee
Udgivet: (2019)

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Udgivet: (1995)

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af: Vivian, John
Udgivet: (1995)

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Udgivet: (2006)

The media of mass communication /
af: Vivian, John
Udgivet: (2011)

Mass media research : an introduction
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Udgivet: (2019)

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Udgivet: (1989)

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af: Turow, Joseph; Author
Udgivet: (2010)

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af: Wimmer, Roger D.
Udgivet: (1994)

Mass media research an introduction
af: Winner, Roger D
Udgivet: (2003)

The media of mass communication /
af: Vivian, John
Udgivet: (2013)

Mass media research
af: Wimmer, Roger D
Udgivet: (2000)

An introduction to the mass media /
af: Fedler, Fred
Udgivet: (1978)

Mass Media communication
af: Ahuja, B K
Udgivet: (2012)

The media of Mass communication
af: Vivian, John
Udgivet: (2015)

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Udgivet: (1988)

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af: Baran, Stanley J.
Udgivet: (2004)

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af: Agee, Warren K.
Udgivet: (1976)

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af: Agee, Warren K.
Udgivet: (1976)

Introduction to mass communications /
af: Agee, Warren Kendall
Udgivet: (1994)

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af: Emery, Edwin
Udgivet: (1969)

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af: Emery, Edwin
Udgivet: (1965)

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af: Black, Jay
Udgivet: (1983)

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af: Bittner, John R
Udgivet: (1989)

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af: Bittner, J R
Udgivet: (1989)

Introduction to mass communications /
af: Agee, Warren Kendall
Udgivet: (1976)

Introduction to Mass Communications
af: Agee, Warren Kendall
Udgivet: (1979)

Mass Media /
af: Golding, Peter

Mass media /
af: Golding, Peter
Udgivet: (1977)

The mass media /
af: Golding, Peter
Udgivet: (1974)

Mass media /
af: Sorlin, Pierre
Udgivet: (1994)

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af: Anderson, James A.
Udgivet: (2012)

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af: Bittner, John R.
Udgivet: (1989)

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af: Lowery, Shearon
Udgivet: (1983)

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Udgivet: (1989)

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Udgivet: (1989)

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af: Davison, W. Phillips
Udgivet: (1976)

Mass communications
af: Agee, Warren K
Udgivet: (1988)

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af: Fauconnier, Guido
Udgivet: (1973)

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af: Hanson, Ralph E.