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Public relations planning : a strategic approach
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits togeth...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
New York
Routledge
2019
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| Assuntos: |
| LEADER | 01464nam a22001577a 4500 | ||
|---|---|---|---|
| 999 | |c 59286 |d 59286 | ||
| 020 | |a 9781138105171 | ||
| 082 | |a 659.2 |b VIE/P | ||
| 100 | |a Vieira,Edward T,Jr. | ||
| 245 | |a Public relations planning : a strategic approach | ||
| 260 | |a New York |b Routledge |c 2019 | ||
| 300 | |a 528p. | ||
| 520 | |a Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication. | ||
| 650 | |a Public relations--Planning | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 659_200000000000000_VIE_P |7 0 |9 66382 |a KUCL |c Stack |d 2020-08-10 |l 0 |o 659.2 VIE/P |p 50909 |r 2020-08-10 |w 2020-08-10 |y BK | ||