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Qualitative marketing research : understanding consumer behaviour
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
London
Routledge
2019
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| Assuntos: |
Kannur University
| Área/Cota: |
658.83 MAI/Q |
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| Cód. Barras: | Informação em tempo real indisponível |