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Qualitative marketing research : understanding consumer behaviour
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different...
| 第一著者: | |
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| フォーマット: | Printed Book |
| 出版事項: |
London
Routledge
2019
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| 主題: |
Kannur University
| 請求記号: |
658.83 MAI/Q |
|---|---|
| 所蔵 | ステータス情報は利用できません |