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Qualitative marketing research : understanding consumer behaviour
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different...
| Autore principale: | |
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| Natura: | Printed Book |
| Pubblicazione: |
London
Routledge
2019
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| Soggetti: |
Kannur University
| Collocazione: |
658.83 MAI/Q |
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| Copia | Status in tempo reale non disponibile |