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Qualitative marketing research : understanding consumer behaviour
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado: |
London
Routledge
2019
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| Materias: |
Kannur University
| Número de Clasificación: |
658.83 MAI/Q |
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| Copia | Estatus de actividad no disponible |