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Qualitative marketing research : understanding consumer behaviour

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different...

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Podrobná bibliografie
Hlavní autor: Maison, Dominika
Médium: Printed Book
Vydáno: London Routledge 2019
Témata:

Kannur University

Informace o exemplářích z: Kannur University
Signatura: 658.83 MAI/Q
Jednotka Neznámá aktuální dostupnost