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Qualitative marketing research : understanding consumer behaviour

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different...

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Manylion Llyfryddiaeth
Prif Awdur:	Maison, Dominika
Fformat:	Printed Book
Cyhoeddwyd:	London Routledge 2019
Pynciau:	Marketing research. Qualitative research.

Eitemau Tebyg

introduction to qualitative market research
gan: Imms, Mike
Cyhoeddwyd: (2002)

Qualitative marketing research /
gan: Carson, David
Cyhoeddwyd: (2001)

Delivering results in qualitative market research
gan: Lillis, Geraldine
Cyhoeddwyd: (2002)

Methods beyond interviewing in qualitative market research
gan: Desai, Philly
Cyhoeddwyd: (2002)

Interviewing groups and individuals in qualitative market research
gan: Chrzanowska, Joanna
Cyhoeddwyd: (2002)

QUALITATIVE RESEARCH
gan: SILVERMAN, DAVID
Cyhoeddwyd: (2011)

Qualitative researching
gan: Mason,Jennifer
Cyhoeddwyd: (2002)

An introduction to qualitative research
gan: Flick, Uwe; Author
Cyhoeddwyd: (2009)

Using qualitative research in advertising :
Cyhoeddwyd: (2012)

An introduction to qualitative research
gan: Flick, Uwe; Author
Cyhoeddwyd: (2009)

Doing qualitative research
gan: Silverman,David
Cyhoeddwyd: (2013)

Introduction to qualitative research /
gan: Flick, Uwe
Cyhoeddwyd: (2009)

Introduction to qualitative research /
gan: Flick, Uwe
Cyhoeddwyd: (2009)

An introduction to qualitative research /
gan: Flick,Uwe
Cyhoeddwyd: (2010)

an introduction to qualitative research
gan: Flick, Uwe
Cyhoeddwyd: (2014)

Interviews in qualitative research /
gan: King,Nigel
Cyhoeddwyd: (2010)

Introduction to qualitative research /
gan: Flick, Uwe .
Cyhoeddwyd: (2009)

The Practice of Qualitative Research
gan: Hesse-Biber,Sharlene Nagy
Cyhoeddwyd: (2011)

Understanding and evaluating qualitative educational research /
Cyhoeddwyd: (2011)

An introduction to qualitative research /
gan: Flick, Uwe

Understanding and evaluating qualitative educational research
gan: Lichtman, Marilyn., ed
Cyhoeddwyd: (2011)

Qualitative research issues of theory, method and practice/3e
gan: Silverman, David
Cyhoeddwyd: (2012)

Qualitative consumer and marketing research
gan: Russell Belk
Cyhoeddwyd: (2013)

Introducing qualitative research : a student's guide to the craft of doing qualitative research
gan: Barbour Rosaline S
Cyhoeddwyd: (2008)

Managing quality in qualitative research /
gan: Flick, Uwe
Cyhoeddwyd: (2007)

Focus Groups as Qualitative Research
gan: Morgan , David L
Cyhoeddwyd: (1988)

Qualitative research (v.1)
gan: Alan Bryman (ed.)
Cyhoeddwyd: (1999)

Qualitative research (v.2)
gan: Alan Bryman (ed.)
Cyhoeddwyd: (1999)

Crafting qualitative research : beyond positivist traditions /
gan: Prasad, Pushkala
Cyhoeddwyd: (2018)

Analysis and interpretation in qualitative market research
gan: Ereaut, Gill
Cyhoeddwyd: (2002)

Developing advertising with qualitative market research
gan: Wardle, Judith
Cyhoeddwyd: (2002)

Understanding qualitative research and ethnomethodology
gan: Have, Paul ten
Cyhoeddwyd: (2004)

THE QUALITY OF QUALITATIVE RESEARCH
gan: CLIVE SEALE
Cyhoeddwyd: (2000)

DOING QUALITATIVE RESEARCH
gan: DAVID SILVERMAN
Cyhoeddwyd: (2005)

Doing Qualitative Research
gan: David Silverman
Cyhoeddwyd: (2010)

QUANTITATIVE RESEARCH FOR THE QUALITATIVE RESEARCHER
gan: O DWYER, LAURA M
Cyhoeddwyd: (2014)

Using visual data in qualitative research
gan: Banks, Marcus; Author
Cyhoeddwyd: (2007)

Doing qualitative research differently: a psychological approach/
gan: Hollway,Wendy
Cyhoeddwyd: (2013)

Qualitative research methods /
gan: Hennink, Monique M.
Cyhoeddwyd: (2011)

Using Software in Qualitative Research A Step by Step Guide
gan: Christina Silver
Cyhoeddwyd: (2004)