Lancaster, G., & Massingham, L. (2018). Essentials of marketing management (2.). Routledge.
Citación estilo ChicagoLancaster, Geoffrey, and Lester Massingham. Essentials of Marketing Management. 2. New York: Routledge, 2018.
Cita MLALancaster, Geoffrey, and Lester Massingham. Essentials of Marketing Management. 2. Routledge, 2018.
Warning: These citations may not always be 100% accurate.