Cita APA

Lancaster, G., & Massingham, L. (2018). Essentials of marketing management (2.). Routledge.

Citación estilo Chicago

Lancaster, Geoffrey, y Lester Massingham. Essentials of Marketing Management. 2. New York: Routledge, 2018.

Cita MLA

Lancaster, Geoffrey, y Lester Massingham. Essentials of Marketing Management. 2. Routledge, 2018.