APA Edition Citation

Lancaster, G., & Massingham, L. (2018). Essentials of marketing management (2.). Routledge.

Chicago Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing Management. 2. New York: Routledge, 2018.

MLA Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing Management. 2. Routledge, 2018.

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