Lancaster, G., & Massingham, L. (2018). Essentials of marketing management (2.). Routledge.
Chicago Edition CitationLancaster, Geoffrey, i Lester Massingham. Essentials of Marketing Management. 2. New York: Routledge, 2018.
Cita MLALancaster, Geoffrey, i Lester Massingham. Essentials of Marketing Management. 2. Routledge, 2018.
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