Malhotra, N. K., & Dash, S. (2016). Marketing research (Seventh Edition.). Pearson.
Chicago Edition CitationMalhotra, Naresh K., and Satyabhusan Dash. Marketing Research. Seventh Edition. Pearson, 2016.
MLA Edition CitationMalhotra, Naresh K., and Satyabhusan Dash. Marketing Research. Seventh Edition. Pearson, 2016.
Warning: These citations may not always be 100% accurate.