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Services marketing :
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
Pearson
2018
|
| Edition: | Eighth edition. |
| Subjects: |
| LEADER | 00636nam a2200217 4500 | ||
|---|---|---|---|
| 020 | |a 9789332587687 | ||
| 082 | 0 | 0 | |a 658.8 |b WIR/S |
| 100 | 1 | |a Lovelock, Christopher H., | |
| 245 | 1 | 0 | |a Services marketing : |
| 250 | |a Eighth edition. | ||
| 260 | |b Pearson |c 2018 | ||
| 300 | |a xvii, 817p | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Professions | |
| 650 | 0 | |a Service industries | |
| 650 | 0 | |a Customer services | |
| 700 | 1 | |a Wirtz, Jochen, | |
| 942 | |c BK | ||
| 999 | |c 44836 |d 44836 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_800000000000000_WIRS |7 0 |8 Stack |9 48810 |a KUCL |b KUCL |c Stack |d 2018-02-28 |l 0 |o 658.8 WIR/S |p 45493 |r 2018-02-28 |w 2018-02-28 |y BK | ||