APA Edition Citation

Lovelock, C. H., & Wirtz, J. (2018). Services marketing (Eighth edition.). Pearson.

Chicago Edition Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing. Eighth edition. Pearson, 2018.

MLA Edition Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing. Eighth edition. Pearson, 2018.

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