Lovelock, C. H., & Wirtz, J. (2018). Services marketing (Eighth edition.). Pearson.
Chicago Edition CitationLovelock, Christopher H., i Jochen Wirtz. Services Marketing. Eighth edition. Pearson, 2018.
Cita MLALovelock, Christopher H., i Jochen Wirtz. Services Marketing. Eighth edition. Pearson, 2018.
Atenció: Aquestes cites poden no estar 100% correctes.