Cita APA

Cateora, P. R., Gilly, M. C., & Graham, J. L. (1996). International marketing (16th ed.). Irwin.

Chicago Edition Citation

Cateora, Philip R., Mary C. Gilly, i John L. Graham. International Marketing. 16th ed. Chicago: Irwin, 1996.

Cita MLA

Cateora, Philip R., et al. International Marketing. 16th ed. Irwin, 1996.