APA Edition Citation

Kotler, P., & Keller, K. L. (2016). Marketing management (15th.). Pearson.

Chicago Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th. New Delhi: Pearson, 2016.

MLA Edition Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th. Pearson, 2016.

Warning: These citations may not always be 100% accurate.