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Media and communication research methods : an introduction to qualitative and quantitative approaches
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| Format: | Printed Book |
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New Delhi
Sage
2016
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| Item Description: | Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level. |
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| Physical Description: | 415p. |
| ISBN: | 9781483377568 |