APA Edition Citation

Murthy, S., & Bhojanna, U. (2007). Advertising: An IMC perspective. Excel Publishers.

Chicago Edition Citation

Murthy, SN, and U. Bhojanna. Advertising: An IMC Perspective. New Delhi: Excel Publishers, 2007.

MLA Edition Citation

Murthy, SN, and U. Bhojanna. Advertising: An IMC Perspective. Excel Publishers, 2007.

Warning: These citations may not always be 100% accurate.