Elliot, R., & Percy, L. (2008). Strategic brand management. OUP.
Chicago Edition CitationElliot, Richard, i Larry Percy. Strategic Brand Management. New Delhi: OUP, 2008.
Cita MLAElliot, Richard, i Larry Percy. Strategic Brand Management. OUP, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.