APA Edition Citation

Elliot, R., & Percy, L. (2008). Strategic brand management. OUP.

Chicago Edition Citation

Elliot, Richard, and Larry Percy. Strategic Brand Management. New Delhi: OUP, 2008.

MLA Edition Citation

Elliot, Richard, and Larry Percy. Strategic Brand Management. OUP, 2008.

Warning: These citations may not always be 100% accurate.