Kotler, P., & Armstrong,Gary. (2008). Principles of marketing (12th.). PHI.
Style de citation ChicagoKotler, Philip, et Armstrong,Gary. Principles of Marketing. 12th. New Delhi: PHI, 2008.
Style de citation MLAKotler, Philip, et Armstrong,Gary. Principles of Marketing. 12th. PHI, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.