APA Edition Citation

Kotler,Philip, & Armstrong, G. (2004). Principles of marketing (10th.). Pearson Education.

Chicago Edition Citation

Kotler,Philip, and Gary Armstrong. Principles of Marketing. 10th. New Delhi: Pearson Education, 2004.

MLA Edition Citation

Kotler,Philip, and Gary Armstrong. Principles of Marketing. 10th. Pearson Education, 2004.

Warning: These citations may not always be 100% accurate.