Strategic brand management

Documenti analoghi

• Strategic brand management :building,measuring and managing brand equity/
  di: Keller, Kevin Lane
  Pubblicazione: (2015)
• Strategic brand management:building,measuring and managing brand equity
  di: Keller, Kevin Lane
  Pubblicazione: (2009)
• Strategic Brand Management:Building,Measuring, and Managing Brand Equity
  di: Kevin Lane Keller
  Pubblicazione: (2008)
• Strategic Brand Management:Building,Measuring, and Managing Brand Equity
  di: Kevin Lane Keller
  Pubblicazione: (2008)
• Strategic brand management new approaches to creating and evaluating brand equity
  di: Kapferner, Jean-Noel
  Pubblicazione: (1992)