Strategic brand management

Lignende værker

• Strategic brand management :building,measuring and managing brand equity/
  af: Keller, Kevin Lane
  Udgivet: (2015)
• Strategic brand management:building,measuring and managing brand equity
  af: Keller, Kevin Lane
  Udgivet: (2009)
• Strategic Brand Management:Building,Measuring, and Managing Brand Equity
  af: Kevin Lane Keller
  Udgivet: (2008)
• Strategic Brand Management:Building,Measuring, and Managing Brand Equity
  af: Kevin Lane Keller
  Udgivet: (2008)
• Strategic brand management new approaches to creating and evaluating brand equity
  af: Kapferner, Jean-Noel
  Udgivet: (1992)