APA Edition Citation

Keller,Kevin Lane, Parameswaran M.G, & Jacob,Issac. (2008). Strategic brand management. Pearson.

Chicago Edition Citation

Keller,Kevin Lane, Parameswaran M.G, and Jacob,Issac. Strategic Brand Management. New Delhi: Pearson, 2008.

MLA Edition Citation

Keller,Kevin Lane, et al. Strategic Brand Management. Pearson, 2008.

Warning: These citations may not always be 100% accurate.