Mahajan, G. (2008). Customer value investment. Response Books Sage Publications.
Chicago Edition CitationMahajan, Gautam. Customer Value Investment. New Delhi, India Thousand Oaks, Calif: Response Books Sage Publications, 2008.
Cita MLAMahajan, Gautam. Customer Value Investment. Response Books Sage Publications, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.