Lee, N., & Kotler, P. (2011). Social marketing: Influencing behaviors for good (4th ed.). SAGE Publications.
Chicago Edition CitationLee, Nancy, and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. Thousand Oaks, Calif.: SAGE Publications, 2011.
MLA Edition CitationLee, Nancy, and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. SAGE Publications, 2011.
Warning: These citations may not always be 100% accurate.