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Integrated advertising,promotion and marketing communications
| Main Authors: | , |
|---|---|
| Format: | Printed Book |
| Published: |
New Delhi
Pearson
2014
|
| Edition: | 6th. |
| Subjects: |
| LEADER | 00555nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | |a 9789332518377 | ||
| 082 | |a 659.1 |b CLO/A | ||
| 100 | |a Clow,Kenneth E. | ||
| 100 | |a Baack,Donald E. | ||
| 245 | |a Integrated advertising,promotion and marketing communications | ||
| 250 | |a 6th. | ||
| 260 | |a New Delhi |b Pearson |c 2014 | ||
| 650 | |a Advertising | ||
| 650 | |a Marketing communications | ||
| 942 | |c BK | ||
| 999 | |c 38078 |d 38078 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_CLOA |7 0 |8 Stack |9 40300 |a KUCL |b KUCL |c Stack |d 2016-02-01 |l 0 |o 659.1 CLO/A |p 37831 |r 2016-02-01 |w 2016-02-01 |y BK | ||