Clow,Kenneth E, & Baack,Donald E. (2014). Integrated advertising,promotion and marketing communications (6th.). Pearson.
Citação norma ChicagoClow,Kenneth E, and Baack,Donald E. Integrated Advertising,promotion and Marketing Communications. 6th. New Delhi: Pearson, 2014.
Citação norma MLAClow,Kenneth E, and Baack,Donald E. Integrated Advertising,promotion and Marketing Communications. 6th. Pearson, 2014.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.