Clow,Kenneth E, & Baack,Donald E. (2014). Integrated advertising,promotion and marketing communications (6th.). Pearson.
Styl ChicagoClow,Kenneth E, a Baack,Donald E. Integrated Advertising,promotion and Marketing Communications. 6th. New Delhi: Pearson, 2014.
Citace podle MLAClow,Kenneth E, a Baack,Donald E. Integrated Advertising,promotion and Marketing Communications. 6th. Pearson, 2014.
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