APA Edition Citation

Kumar, V., & Petersen, J. A. (2012). Statistical methods in customer relationship management. Wiley.

Chicago Edition Citation

Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Chichester, West Sussex: Wiley, 2012.

MLA Edition Citation

Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Wiley, 2012.

Warning: These citations may not always be 100% accurate.