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Consumer behavior and culture : consequences for global marketing and advertising
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| Format: | Printed Book |
| Publié: |
Thousand Oaks :
Sage,
c2011.
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| Édition: | 2nd ed. |
| Sujets: |
| Description: | Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004. |
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| Description matérielle: | xv, 401 p. : ill. ; |
| ISBN: | 9781412979900 |