Consumer behavior and culture : consequences for global marketing and advertising

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Bibliographic Details
Main Author: Mooij, Marieke K. de
Format: Printed Book
Published: Thousand Oaks : Sage, c2011.
Edition:2nd ed.
Subjects:
Consumer behavior
Consumers
Marketing.
Description
Item Description:Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Physical Description:xv, 401 p. : ill. ;
ISBN:9781412979900

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