Loading...
Brand society :How brands trasform management and lifestyle
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Cambridge New York
Cambridge University Press
2010.
|
| Subjects: |