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Brand society :How brands trasform management and lifestyle
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...
| Главный автор: | |
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| Формат: | Printed Book |
| Опубликовано: |
Cambridge New York
Cambridge University Press
2010.
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| Предметы: |
Kannur University
| Шифр: |
658.827 KOR/B |
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| Копировать Stack | Недоступно состояние Live" What does mean the status Live (working) |