Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning

Antzeko izenburuak

• Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
  nork: Kartikeya Kompella
  Argitaratua: (2006)
• How to use advertising to build strong brands
  nork: John Philip Jones
  Argitaratua: (1999)
• Strategic brand management :building,measuring and managing brand equity/
  nork: Keller, Kevin Lane
  Argitaratua: (2015)
• Building brands building meaning
  nork: Kompella, Kartikeya
  Argitaratua: (2006)
• What's in a brand? : building brand equity through advertising
  nork: John Philip Johnes
  Argitaratua: (1998)