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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning

Detalhes bibliográficos
Autor principal: Kompella,Kartikeya
Formato: Printed Book
Publicado em: New Delhi Viva books 2006
Assuntos:
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245 |a Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning 
260 |a New Delhi  |b Viva books  |c 2006 
300 |a 134p. 
650 |a Building (marketing) 
650 |a Advertising(brand name products) 
650 |a Brand name products 
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