Kompella,Kartikeya. (2006). Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning. Viva books.
Chicago Edition CitationKompella,Kartikeya. Building Brands, Building Meaning;a Guide to Increasing the Financial Value of Brands Through Building Positive Meaning. New Delhi: Viva books, 2006.
MLA Edition CitationKompella,Kartikeya. Building Brands, Building Meaning;a Guide to Increasing the Financial Value of Brands Through Building Positive Meaning. Viva books, 2006.
Warning: These citations may not always be 100% accurate.