Strategic brand management : creating and sustaining brand equity long term

Antzeko izenburuak

• Strategic brand management: Creating and sustaining brand equity long term
  nork: Kapferer, Jean- Noel
  Argitaratua: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  nork: Kapferer, Jean- Noel
  Argitaratua: (2008)
• The New strategic brand management creating and sustaining brand equity long term
  nork: Kapferer, Jean-Noel
  Argitaratua: (2009)
• Strategic brand management: creating ans sustaining brand equity long term/
  nork: kapferer, Jean-Noel .
  Argitaratua: (2000)
• The new Strategic brand management : creating and sustaining brand equity long term
  nork: Jean-Noel Kapferer
  Argitaratua: (1992)