Strategic brand management : creating and sustaining brand equity long term

Lignende værker

• Strategic brand management: Creating and sustaining brand equity long term
  af: Kapferer, Jean- Noel
  Udgivet: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  af: Kapferer, Jean- Noel
  Udgivet: (2008)
• The New strategic brand management creating and sustaining brand equity long term
  af: Kapferer, Jean-Noel
  Udgivet: (2009)
• Strategic brand management: creating ans sustaining brand equity long term/
  af: kapferer, Jean-Noel .
  Udgivet: (2000)
• The new Strategic brand management : creating and sustaining brand equity long term
  af: Jean-Noel Kapferer
  Udgivet: (1992)