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Strategic brand management : creating and sustaining brand equity long term

Bibliographic Details
Main Author: Kapferer, Jean-Noel
Format: Printed Book
Published: New Delhi Kogan Page India 2009
Edition:2nd
Subjects:
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245 |a Strategic brand management : creating and sustaining brand equity long term 
250 |a 2nd 
260 |a New Delhi  |b Kogan Page India  |c 2009 
300 |a 443p. 
650 |a Brand management 
650 |a Management 
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