APA Edition Citation

Kapferer, J. (2009). Strategic brand management: Creating and sustaining brand equity long term (2nd.). Kogan Page India.

Chicago Edition Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd. New Delhi: Kogan Page India, 2009.

MLA Edition Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd. Kogan Page India, 2009.

Warning: These citations may not always be 100% accurate.