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Brands,consumers, symbols and research

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Bibliografiske detaljer
Hovedforfatter:	Levy, Sidney J
Format:	Printed Book
Udgivet:	California Sage 1999
Fag:	Management Marketing

Lignende værker

Brands, consumers, symbols and research /
af: Levy, Sidney J
Udgivet: (2008)

Trademark/brand duplication and consumer protection
af: Grover, S.K
Udgivet: (1996)

Techno brands /
af: Pettis, Chuck
Udgivet: (2004)

Consumer behaviour: Dynamics of building brand equity
af: Soma Sen Gupta
Udgivet: (2005)

Twenty four brand mantras; finding a place in the minds and hearts of consumers
af: Kapoor, Jagdeep
Udgivet: (2001)

Deep branding on the internet /
af: Braunstein, Marc
Udgivet: (2000)

Consumer market research handbook
af: Worcester, Robert M, Ed.; Downham, John, Ed
Udgivet: (1978)

Marketing Research and Consumer Behaviour
af: Sumathi, S and Saravanavel, P
Udgivet: (2003)

Consumer behaviour
af: Schiffman, Leon G
Udgivet: (2000)

Consumer behaviour and branding: Concepts, readings and cases- The Indian Context
af: Ramesh Kumar, S
Udgivet: (2009)

Brand marketing book: creating, managing and extending the value of your brand /
af: Marconi, Joe
Udgivet: (2000)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)

Consumer behaviour
af: Hoyer, Wayne D
Udgivet: (1999)

Consumer behavior
af: Schiffman, Leon G and Kanuk, Leslie Lazar
Udgivet: (1992)

Consumer behaviour
af: Schiffman,Leon G
Udgivet: (1998)

Consumer-brand relationships: theory ad practice/
Udgivet: (2012)

Brand management : co-creating meaningful brands /
af: Beverland, Michael
Udgivet: (2018)

Global Brand Strategy:Unlocking Brand Potential Across Countries,Cultures & Markets
af: Gelder , Sicco Van
Udgivet: (2008)

Marketing and branding the indian scenario
af: Kumar, S.Ramesh
Udgivet: (2007)

Strategic brand management
af: Ramkishen, Y; Dutta, Nalini
Udgivet: (2013)

New strategic brand management: creating and sustaining brand equity long term
af: Kapferer, Jean- noel
Udgivet: (2011)

Global brand strategy unlocking brand potential across countries, cultures and markets
af: Gelder Sicco Van
Udgivet: (2008)

Consumer research
af: Yadav,S.K
Udgivet: (2018)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

Brand asset management Driving profitable growth through your brands /
af: Davis, Scott M.
Udgivet: (2002)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Udgivet: (2011)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac
Udgivet: (2011)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2003)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2008)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2008)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2008)

Strategic brand magement : building , measuring and managing brand equity
af: Keller, Kevine Lane
Udgivet: (2003)

Marketing research and consumer behaviour /
af: Sumathi,, S.
Udgivet: (2003)

Brand mantras ; finding a place in the minds and hearts of consumers /
af: Jagdeep Kapoor
Udgivet: (2001)

Branding demystified: plans to payoffs
af: Harsh V Verma; Author
Udgivet: (2010)

Consumer research : postcard form the edge
af: Brown, Stephen
Udgivet: (1997)

Marketing and branding /
af: Rameshkumar, S.
Udgivet: (2007)

Digital luxury : transforming brands and consumer experiences
af: Batat, Wided
Udgivet: (2019)

Strategic brand management: Creating and sustaining brand equity long term
af: Kapferer, Jean- Noel
Udgivet: (1997)

Brand meaning :meaning,myh and mystique in today's brands/
af: Batey, Mark
Udgivet: (2016)