Brands,consumers, symbols and research

Antzeko izenburuak

• Brands, consumers, symbols and research /
  nork: Levy, Sidney J
  Argitaratua: (2008)
• Trademark/brand duplication and consumer protection
  nork: Grover, S.K
  Argitaratua: (1996)
• Techno brands /
  nork: Pettis, Chuck
  Argitaratua: (2004)
• Consumer behaviour: Dynamics of building brand equity
  nork: Soma Sen Gupta
  Argitaratua: (2005)
• Twenty four brand mantras; finding a place in the minds and hearts of consumers
  nork: Kapoor, Jagdeep
  Argitaratua: (2001)