APA Edition Citation

East, R., Wright, M., & Vanhuele, M. (2009). Consumer behaviour: Applications in marketing. Sage.

Chicago Edition Citation

East, Robert, Malcolm Wright, and Marc Vanhuele. Consumer Behaviour: Applications in Marketing. New Delhi: Sage, 2009.

MLA Edition Citation

East, Robert, et al. Consumer Behaviour: Applications in Marketing. Sage, 2009.