New strategic brand management: creating and sustaining brand equity long term

Antzeko izenburuak

• Strategic brand management: Creating and sustaining brand equity long term
  nork: Kapferer, Jean- Noel
  Argitaratua: (1997)
• New strategic brand management: creating and sustaining brand equity long term
  nork: Kapferer,Jean-noel
  Argitaratua: (2004)
• Strategic brand management : creating and sustaining brand equity long term
  nork: Kapferer, Jean-Noel
  Argitaratua: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  nork: Kapferer, Jean- Noel
  Argitaratua: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  nork: Kapferer, Jean- Noel
  Argitaratua: (2008)