New strategic brand management: creating and sustaining brand equity long term

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Bibliographic Details
Main Author: Kapferer, Jean- noel
Format: Printed Book
Published: New Delhi: Kogan, 2011
Subjects:
Marketing management > Management
Search Result 1
New strategic brand management creating and sustaining brand equity long term
by Kapferer, Jean-Noel
Published 2009
Printed Book
Search Result 2
New strategic brand management: Creating and sustaining brand equity long term /
by Kapferer, Jean- Noel
Published 2004
Printed Book
Search Result 3
New strategic brand management Creating and sustaining brand equity long term /
by Kapferer, Jean-noel
Published 2004
Search Result 4
New strategic brand management: creating and sustaining brand equity long term
by Kapferer,Jean-noel
Published 2004
Printed Book
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