Cita APA

Kapferer, J. n. (2011). New strategic brand management: Creating and sustaining brand equity long term. Kogan.

Chicago Edition Citation

Kapferer, Jean- noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. New Delhi: Kogan, 2011.

Cita MLA

Kapferer, Jean- noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan, 2011.