APA Edition Citation

Surmanek, J. (2003). Advertising media A to Z: The definitive resource for media planning, buying, and research. McGRaw hill.

Chicago Edition Citation

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. New york: McGRaw hill, 2003.

MLA Edition Citation

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. McGRaw hill, 2003.

Warning: These citations may not always be 100% accurate.