Surmanek, J. (2003). Advertising media A to Z: The definitive resource for media planning, buying, and research. McGRaw hill.
Citação norma ChicagoSurmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. New york: McGRaw hill, 2003.
Citação norma MLASurmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. McGRaw hill, 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.