Media handbook : a complete guide to advertising media selection, planning, research, and buying

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Detalles Bibliográficos
Autor Principal: Katz, Helen E.
Formato: Printed Book
Publicado: New York : Routledge, 2010.
Edición:4th ed.
Series:Communication series
Subjects:
Advertising media planning.
Mass media and business.
Marketing channels.

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